CASE STUDIES
CASE STUDY 1
ADEL CHEFRIDI
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Reinvigorate the Adel Chefridi Fine Jewelry store, originally designed by the founders during the pandemic.
Enhance the shopping experience and better utilize the selling space with an eye toward customer engagement, brand storytelling, planning, and lighting.
Store upgrades should stay attuned to the casual, cultural vibe of the town of Rhinebeck and provide a welcoming shopping destination for the local residents, vacationers and guests.
Translate the well-established brand DNA and vision within a challenging historical and minimal lease space.
Develop solutions for distinguishing a bridal salon, highlighting and merchandising stories, and fostering the sales relationship in an authentic warm, welcoming manner. Integrate fixtures for cross-merchandising Tunisian lifestyle and home giftables to blend in and delight shoppers amidst the elegant designer jewelry.
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L+H developed an engaging retail experience and customer journey to express the origin and source inspiration of the founders and the brand’s global outlook and intellect.
A romantic brand journey leads the customer to seek and find treasures with a sense of mystery and intrigue in this beautifully curated, intimate jewel box.
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Driven by a well-thought-out customer journey, the store layout and fixturing allow ease of product changeability and adaptable marketing programs while creating unexpected experiences with an element of surprise every time customers visit the store.
Case Study 2
ALEXIA CONNELLAN
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To attract, engage and stimulate upscale customers to purchase these unique one-of a kind jewelry designs.
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Based on the behaviors, nuances and desires of today’s luxury jewelry collector we developed a highly sophisticated and distinctive brand color palette, textures, materials and dynamic “tone of voice”. Working closely with Alexia, the designer herself, the brand expresses her universe: her personality, background, inspirations, business savvy and vision, as well as her beautiful gemstone jewelry. Brand communications and “silent selling elements” were infused to consistently reinforce and connect with Alexia’s exclusive audience, especially in todays over saturated omni-channel world.
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Her meticulous approach to design has earned her three prestigious American Gem Trade Association (AGTA) Spectrum Awards, as well as red-carpet prestige and continues to attract discerning collectors.
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Alexia Conellan
Levine Luxury Branding Team - Jill Bluming, Cheryl Kremkow.
CASE STUDIES
CASE STUDY 3
LEZARE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed estille fortuna elli roma do eiusmod tempor incididunt ut labore et dolore magna aliqua.
-
Reinvigorate the Adel Chefridi Fine Jewelry store, originally designed by the founders during the pandemic.
Enhance the shopping experience and better utilize the selling space with an eye toward customer engagement, brand storytelling, planning, and lighting.
Store upgrades should stay attuned to the casual, cultural vibe of the town of Rhinebeck and provide a welcoming shopping destination for the local residents, vacationers and guests.
Translate the well-established brand DNA and vision within a challenging historical and minimal lease space.
Develop solutions for distinguishing a bridal salon, highlighting and merchandising stories, and fostering the sales relationship in an authentic warm, welcoming manner. Integrate fixtures for cross-merchandising Tunisian lifestyle and home giftables to blend in and delight shoppers amidst the elegant designer jewelry.
-
L+H developed an engaging retail experience and customer journey to express the origin and source inspiration of the founders and the brand’s global outlook and intellect.
A romantic brand journey leads the customer to seek and find treasures with a sense of mystery and intrigue in this beautifully curated, intimate jewel box.
-
Driven by a well-thought-out customer journey, the store layout and fixturing allow ease of product changeability and adaptable marketing programs while creating unexpected experiences with an element of surprise every time customers visit the store.
CASE STUDY 4
ENCHANTED DISNEY
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To elevate the magic of Disney Princesses into a fine jewelry brand.
Target audience- to appeal to brides and grooms who want to add romance to their engagement and weddings with the magic of the Disney brand.
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Designed and developed Enchanted Disney Fine Jewelry: name, brand distinction, logo design, sales presentations, brand launch, ad concepts, retail display and packaging systems.
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Enchanted Disney Fine jewelry is sold through US independents, departments stores and major retailers.
Reported top performing bridal brand at Zale’s and still climbing.
Total Enchanted by Disney sales grew to $40 million in the first three years and continues to grow.
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Jewelmark team (client)
Levine Luxury Branding - Cheryl Kremkow, Ali Christensen, Bernard Creative
CASE STUDY 5
TESS SHOLOM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed estille fortuna elli roma do eiusmod tempor incididunt ut labore et dolore magna aliqua.
-
Reinvigorate the Adel Chefridi Fine Jewelry store, originally designed by the founders during the pandemic.
Enhance the shopping experience and better utilize the selling space with an eye toward customer engagement, brand storytelling, planning, and lighting.
Store upgrades should stay attuned to the casual, cultural vibe of the town of Rhinebeck and provide a welcoming shopping destination for the local residents, vacationers and guests.
Translate the well-established brand DNA and vision within a challenging historical and minimal lease space.
Develop solutions for distinguishing a bridal salon, highlighting and merchandising stories, and fostering the sales relationship in an authentic warm, welcoming manner. Integrate fixtures for cross-merchandising Tunisian lifestyle and home giftables to blend in and delight shoppers amidst the elegant designer jewelry.
-
L+H developed an engaging retail experience and customer journey to express the origin and source inspiration of the founders and the brand’s global outlook and intellect.
A romantic brand journey leads the customer to seek and find treasures with a sense of mystery and intrigue in this beautifully curated, intimate jewel box.
-
Driven by a well-thought-out customer journey, the store layout and fixturing allow ease of product changeability and adaptable marketing programs while creating unexpected experiences with an element of surprise every time customers visit the store.
CASE STUDY 6
MICHAEL ARAM
Consectetur adipiscing elit, sed estille fortuna elli roma do eiusmod estille fortunata morellen tempor incididunt ut labore et dolore magna aliqua.
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To elevate the magic of Disney Princesses into a fine jewelry brand.
Target audience- to appeal to brides and grooms who want to add romance to their engagement and weddings with the magic of the Disney brand.
-
Designed and developed Enchanted Disney Fine Jewelry: name, brand distinction, logo design, sales presentations, brand launch, ad concepts, retail display and packaging systems.
-
Enchanted Disney Fine jewelry is sold through US independents, departments stores and major retailers.
Reported top performing bridal brand at Zale’s and still climbing.
Total Enchanted by Disney sales grew to $40 million in the first three years and continues to grow.
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Jewelmark team (client)
Levine Luxury Branding - Cheryl Kremkow, Ali Christensen, Bernard Creative